Brio AB has appointed former AB Electroiux head of market growth strategy as the CEO of its Play division.
The firm said it had recruited Martin Hörnqvist for his extensive knowledge and experience in creating and developing “premium” branded business models.
Whilst at AB Electrolux, Hörnqvist was responsible for developing and driving consumer insight, marketing and growth strategy.
”I am inspired to join BRIO,” said Hörnqvist.
”BRIO is a dream for anyone who is passionate about true brands, built on genuine product innovation. It is an amazing brand filled with authenticity and integrity. I am proud and excited to have been given the task to build the future of BRIO Play together with passionate and knowledgeable colleagues.”
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