Supporting the launch of the new Brio Builder range this autumn, a video has been launched to demonstrate the concept. It will be available to all Brio retailers to display as part of the point of sale, which is being finalised.
Brio Builder is a wooden based construction where the child becomes the creator. The product has a target market of children aged five and over and comes in a range of difficulties and price levels, of which correspond to the package size.
The instruction manual can be followed to build realistic models, or the child can experiment with their own creations.
Eight different models are available, all of which can be built into secondary designs found on the upcoming website: briobuilder.net.
Watch the video below -