Brio is lending its weight to the Nobody's Children Foundation, with a Facebook campaign designed to provide abused children and their families with toys this Christmas.
The more people who decorate their profile pictures with Brio animations, the more toys the company will send.
The campaign will run in Sweden, Finland and Germany and is supported by Childhood, an organisation founded by Her Majesty Queen Silvia of Sweden.
"We are very happy and excited about this campaign," said Francisca Kertzscher, marketing manager at Brio. "We believe that people want to give their support to charitable causes and it is our wish to make a little difference for these children and their families at Christmas."
The campaign runs until December 15th and can be found at facebook.com/brioplay.
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