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BrightMinds makes acquisition - ToyNews

BrightMinds makes acquisition

Online educational toy retailer BrightMinds has acquired kids' furniture specialist The Sleepover Company.
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The Sleepover Company sells a range of kids furniture and outdoor products online and through its mail-order catalogue.

Alison Quill, managing director of BrightMinds said: "BrightMinds’ acquisition of The Sleepover Company will bring synergies to both businesses and the integration will provide benefits to all our customers. We were impressed with the fantastic products that The Sleepover Company have in their portfolio.

"The combination of BrightMinds and The Sleepover Company offers suppliers and manufacturers in this sector an enormous opportunity to work with innovative, award winning retailers to deliver improved service and choice to customers."

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