Baby BrightMinds products focus on nine developmental stages to develop physical, emotional and logical skills.
The hand-picked selection is divided into Brighter Baby, Toddler Toys, My First and Personalised to help people find what they’re looking for quickly and easily.
BrightMinds has also included free Smilestones - information on the developmental stages throughout baby’s first 24 months, which is designed to be helpful for first time parents, anxious about how their baby should be progressing with various movements, tasks and activities.
CEO of BrightMinds, Alison Quill, said: "We’re thrilled to announce the launch of Baby BrightMinds, a natural brand extension that will help parents start the educational journey from birth. BrightMinds’ products are developed for children 3-15, however, many parents shared with me their desire to help their children’s development at even earlier age.
"I wanted to help parents with the learning process through products that stimulate and educate their children, whilst keeping learning fun, which is what BrightMinds’ philosophy is all about.
"It’s never too early to begin the learning process at home. These products are perfect gifts for grandparents, family and friends who are looking for something special. We hope that everyone enjoys our products as much as we’ve enjoyed developing them."
BrightMinds has included a variety of brands including Amazing Baby, Steiff, Whoozit, and Brio in the range.