Equine toy specialist Breyer has been selected as one of the brands which will feature in the new Hamleys toy departments within five House of Fraser stores in England and Scotland and will also be included in Byrne's World of Wonder’s 20 Irish stores.
The five concessions of 6,000 square feet will be in House of Fraser stores in Glasgow, Edinburgh, Manchester and Birmingham, opening next month, followed by Belfast in April 2008. There will also be a smaller 2,000 square foot concession in House of Fraser's flagship Oxford Street store.
Breyer's close relationship with Hamleys is also reflected in a window display which was unveiled in August, featuring for six weeks. It followed a display last Spring when the country's leading lady show jumper, Ellen Whitaker appeared in store to help promote the Breyer brand.
Breyer UK Managing Director, Tony Mills, commented: "At Breyer we pride ourselves on the quality and authenticity of our products and these new locations in House of Fraser and Byrne’s reflect the continuing development of our reputation in the toy market."