Bratz owner heads for UK

MGA Entertainment has confirmed that it will be opening a UK business in 2008 after ending its four year joint-venture relationship with Vivid Imaginations.
Publish date:

Details of the new MGA operation will be announced shortly but the separation from Vivid Imaginations is amicable and will be implemented in the best interests of the MGA brands.

“I would like to place on record our great respect and appreciation of Vivid for the outstanding job they have done in taking Bratz to more than 60 per cent market share. They have been a great business partner,” stated Isaac Larian, CEO of MGA Entertainment.

“We have enjoyed four hugely successful and mutually beneficial years working with MGA and have achieved great things together,” added Vivid CEO Nick Austin. “Inevitably MGA want to manage their own UK business and 2008 seems the right time to make a transition and we wish them every success.”

MGA UK will take over the reins from Vivid on 1st January, 2008.



Beyond Bratz

The launch of the Bratz line was undoubtedly a major milestone for MGA Entertainment, but there is much more to the company than the pouty fashion dolls, as we found out from Marian Davis.

Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019