Bratz designs new X Factor judge dolls

Customers will also be able to create their own Bratz dolls as part of a new campaign.
Publish date:

In celebration of the first live shows for the X Factor last weekend, Bratz has debuted its very own ‘Bratzfactor’ doll range. 

Four new dolls have been designed to replicate judges Simon, Cheryl, Nick and Rita, who all feature the judges’ classic looks.

Nicola Mellor, UK brand manager for Bratz, said: “Our fans love The X Factor so we decided to mark the start of the live shows by transforming Simon, Cheryl, Nick and Rita into Bratz dolls.

“The judges’ iconic looks were recreated, such as Simon’s classic white shirt and Rita’s glamourous red dress, but with an added Bratz twist. 

"We created a mood board of the four judges and then photographed them with a Bratz-sized X Factor set here in the UK before posting across our social channels.”

The campaign is part of the launch for the new CIY (Create It Yourself) range, which launched in the retailer Target in the US, and will be available in the UK from 2016.

Customers will be able to create their own Bratz dolls from scratch, including skin tone, eye colour, hair colour and outfits.



Beyond Bratz

The launch of the Bratz line was undoubtedly a major milestone for MGA Entertainment, but there is much more to the company than the pouty fashion dolls, as we found out from Marian Davis.

5_Mattel Monster High 300.jpg


Despite being one of the most traditional parts of the girls toy market, doll sales remain strong, with many new innovations, interactive features and licensing deals in the sector. We find out what?s new.

Featured Jobs