Brand Licensing shortlisted for new award

2006 show in the running for Most Improved Established Exhibition at the Event Awards.
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Last year's Brand Licensing show has been shortlisted in the Most Improved Established Exhibition category of the Event Awards 2007.

Earlier this year, the show was also a finalist in the Best Market Campaign category of the inaugural Exhibition News Awards and was 'commended' in the Trade Show of the Year at the prestigious AEO Awards.

"We are thrilled to be a finalist in the Event Awards 2007," said Jessica Blue, event director. "The Most Improved Established Exhibition award recognises how challenging it can be to reinvent exhibition formats and marketing campaigns in order to ensure that they continue to meet the needs of the markets that they serve.

"This award recognises achievements in keeping a show fresh year-on-year and taking an established show from strength to strength using innovative strategies, new features or marketing methods. At Advanstar, we invested significant time and energy into refining and restyling Brand Licensing 2006 to wide acclaim from our exhibitors and visitors."

The Event Awards take place on September 14th at the Natural History Museum.

This year's Brand Licensing Europe runs at Olympia on October 2nd and 3rd.

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