Brand Licensing Europe 2013

The definitive event for the European licensing industry.
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Brand Licensing Europe 2013 will receive a number of changes to its showfloor.

This year's event will be merchandised into three key segments: Art, Design & Image; Entertainment & Character; and Brands. The organisers say this will 'create the ultimate shopping experience for retailers, licensees and sales promotion professionals.

The changes come in response to visitor feedback requesting more sport, heritage, fashion, food and beverage, automotive and corporate brands at the show.

There will be a dedicated area in the new West Hall for the Brands segment, with a 'Brands Bar' and meeting place. The new area will also feature a Brand Experience Theatre.

The new layout will have its own dedicated marketing campaign, promoting all exhibitors and their brands.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.