The range of wooden construction blocks is set for launch at Toy Fair 2010. The products are precision cut from pine sourced from sustainably managed forests.
Every piece is engineered to exactly the same shape and size to guarantee building success.
Building requires no glue, no mess, no connectors, no magnets: just gravity and balance. Citiblocs promotes creativity and problem solving whilst helping children to develop motor skills.
Rosanne Kenealy, product director at Brainstorm commented: “In an age of growing eco-awareness, the combination of long-lasting play-value with a completely natural product is guaranteed to appeal to parents.”
Citiblocs will be available in packs of 50, 100, 200 and 300 blocks. In the US, the toy has won 14 industry awards including Dr Toy, Parenting Magazine and Best Green Product.