Brainstorm targets retailers with Outdoor Handbow promotion

The firm is offering 20 per cent off the line as part of its ongoing 20th anniversary celebrations this year.
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Brainstorm is continuing its 20th Anniversary celebrations in time for Easter with a further 20 per cent off promotion.

This month will see the educational toy specialist run promotions across its Outdoor Adventure Handbow and Darts, offering retailers 20 per cent off the line.

The Handbow has been billed by the firm as the ‘fun and safe starting point for budding archery enthusiasts.’

“Kids will love this indoor-outdoor handbow which can shoot suction darts over eight meters, with pin-point accuracy,” read a statement from Brainstorm.

“Each handbow comes with three suction darts and there will be a handy refill dart pack for add-on sales.”


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SECTOR GUIDE: Outdoor toys

The outdoor and sports toys sector was worth £363m in 2011, up ten per cent thanks to some extremely mild weather and, unusually, enjoys two peak periods. We take a look at what some of the key players are promoting this year.

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