Brainstorm has reduced carriage paid orders in the run up to Christmas.
The reduction in its carriage paid orders will take place until the end of January 2014.
“Our toys are attractive impulse buys and the sales can accelerate dramatically as the big day approaches," said Nick Saunders, sales and marketing director at Brainstorm.
“We want to help the indies keep our items topped up; especially with our UK and Irish TV campaigns backing Aqua Dragons and our Brainstorm Toys RC Illuminated Solar System Mobile”
Brainstorm does not have its own retail arm and the firm believes 'the independent trade is very important with regards to its distribution'.