Brainstorm's RC Illuminated Solar System graced TV screens last Friday when it appeared on ITV's This Morning.
The toy was featured in the Something for the Kids slot where it was demonstrated to Jamie Theakston and Emma Bunton, both of whom appeared impressed.
"It was brilliant to see one of our products on This Morning," said Nick Saunders, sales director at Brainstorm.
"Our ranges are really visual so we couldn’t have been more pleased by how they demonstrated the RC Solar System. This product is a key item in our ongoing PR and marketing activity and we will capitalise on this fantastic exposure going forward."