BRAINSTORM: New deal with Natural History Museum

Brainstorm has teamed up with The Natural History Museum to launch a new range.
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The firm has signed a licensing agreement to market and sell products bearing The Natural History Museum brand in 2009.

The range will consist of six to eight products for launch in early 2009, showing the diversity and strength of The Natural History Museum brand.

“The Natural History Museum is one of the world’s greatest institutions,” said Rosanne Kenealy, Brainstorm’s Product Director. “It is both a pleasure and a challenge for us to work with their team to develop products that reflect the inspirational approach to science promoted by the Museum and the brand.

"The Museum is well-known and well-loved across the generations and the brand offers reassurance and endorsement to the consumer.”

Jeremy Ensor, Head of Retail Strategy and Licensing at the Museum said: ‘’Brainstorm’s products are high quality and innovative and fit in very well with the Museum’s mission to make science fun and relevant to all – we are delighted to have signed them up as a licensee”.

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