Brainstorm launches own craft line for 2017

Titled Craft Time, the range will feature impulse lines, kicking off with a range of mosaics.
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Brainstorm is launching into the craft category with its own line of creative play toys for 2017.

Titled Craft Time, the range will feature impulse lines such as mini mosaic projects with six designs and 200 mosaic pieces, as well as a large set comprised of 400 mosaic pieces.

The Craft Tie Mosaics range also includes the three in one mega pack, as well as My Pretty Journal and My Pretty Jewellery Box.

The initial lines will be added to throughout the year as the firm grows the craft arm to its business.

Nick Saunders, sales director at Brainstorm, said: “We are extremely excited about the launch of Craft Time.

“We are taking everything we have learned, from developing our own Brainstorm Toys brand and translating it into craft. This means all products in the range will not only be highly engaging and great quality, but will also be competitively priced and supported by our in-house marketing team.”


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Asobi to launch Mister Maker craft kits

The new line will arrive in a range of sizes to suit all budgets - from £1.99 for Mister Maker’s signature craft projects like Wacky Wobblers and Mini Bugs, to the fully-loaded Super Craft Box at £19.99.


SECTOR GUIDE: Arts and crafts

Less reliant on top licences and technology than some other sectors, the arts and crafts category is a solid performer, bringing in £274.9m last year. ToyNews takes a look at the latest products, but first NPD offers up the stats?

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