Educational toys specialist Brainstorm will be giving away a regular prize of science toys to winners of its Outdoor Adventure Microscope on pack competition.
A tiny secret competition code is printed somewhere on the packaging and kids must use the microscope to find it.
They must then email the code to Brainstorm for the chance to win a selection of science toys of their choice.
Nick Saunders, sales director at Brainstorm, said: “I love this idea; the chance to win prizes promotes the items for retailers and the kids immediately engage with the product in order to enter the competition.
“When answering, the retail outlet at which the item was bought must be stated so that we can fund the prize give-away through that retailer which in turn allows the retailer an opportunity to attract some local PR capital.”
The Outdoor Adventure Microscope has built-in illumination, enabling subjects to be viewed with brightness and precision.
The Outdoor Adventure range also includes Binoculars and a Dynamo Torch.