The boys' sector has been propping up the toy market for the last two years, clocking up an impressive £1.2bn of sales last year. NPD provides some more stats on what lad’s love here.
The boys sector is dominated by licensed properties, with the all-conquering Ben 10 topping the charts for over a year and showing no signs of abating. This year sees yet more strong movies with the new Transformers, Wolverine and Terminator films arriving in the summer. ToyNews views what?s on offer....
New stats from NPD show the European market ahead of the US in the first half of the year, with the UK leading the way.
The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.