Boys' doll business pitching for £50,000 prize

Rag Heroes is one of 80 businesses competing in The Pitch event.
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A mum who created a series of dolls for boys and received the backing of Richard Branson is pitching to win £50,000.

Maria Albertsen of Rag Heroes will compete with 79 other UK businesses this October at The Pitch in Liverpool. The winner with the best business idea will receive a package worth £50,000, including consultancy, PR, social media training, start-up space and many more products and services.

In May, Albertsen secured £750 from business tycoon Richard Branson to produce the first batch of Rag Heroes dolls, which are personalised super hero dolls made especially for boys.

“I started selling wooden toys and gifts about 16 months ago after being made redundant when my youngest child was just six months old,” she said. 

“It has become apparent that there is a gap in the market for toys that encourage a caring side in little boys, such as dolls. The idea to develop a range of rag dolls for boys.

“Perhaps most importantly, Rag Heroes aims to challenge the stereotypical belief that little boys should not play with dolls. As a mum of two boys and with my background training in counselling and play therapy, I strongly believe that little boys should be encouraged to show their caring side and this should be nurtured by the adults around them.

“I should win The Pitch 2012 as I have designed a toy which has the ability to make a lot of money and lead to employment for others, and the package on offer will help me to achieve this.” 

More details of the event can be found on The Pitch website.

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