BOTI snaps up global toy rights for Miffy

Firm will be launching a range of plush, figures and playsets.
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BOTI Global, a Hong Kong based multi-category toy company, has acquired the global rights to manufacture toys for pre-school property Miffy.

2015 marks Miffy’s 60th birthday and a year of celebration culminating in the launch of the brand new Miffy’s Adventures, Big and Small series.

BOTI will be launching a range of featured TV related plush in October 2015 and a full line-up of figures and playsets in spring 2016 based on the new series.

"We are thrilled to partner with Mercis to launch the Miffy toy line and bring to life the adorable Miffy characters and world of Dick Bruna," said Nico Blauw, CEO at BOTI Global.

"The Miffy toy line has been developed around the new animation series with a fresh modern look yet true to the original Bruna design."

BOTI Global will present the Miffy line at Distoy and the Tokyo Toy Show.

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