Waybuloo will be the face of the Sport Relief Early Years Activity kit, set to include activity sheets, stickers, balloons and tailor-made ideas and learning activities to get children fundraising for the charity.
To support the partnership, Sport Relief will send out direct mail campaigns to Early Years practioners, encouraging them to sign up nurseries and take part. The promotion will also be fully integrated in the Early Years section of the Sport Relief website.
Both Zodiak Rights and the Piplings will also be getting involved with fundraising activities to help raise money for Sport Relief.
Sport Relief 2012 takes place from Friday March 23rd to Sunday March 25th.