BLE 2010: MV Sports snaps up new Chapman licences

Little Charley Bear and Raa Raa The Noisy Lion join toy firm's portfolio
Publish date:
Social count:
52_Picture 1.jpg

MV Sports has signed a deal with Chapman for the licensor's two new properties.

The toy company will create wheeled toys – including trikes, bikes, skates, sit and ride, walkers and battery operated ride-ons – for Little Charley Bear and Raa Raa The Noisy Lion.

Little Charley Bear products will arrive first, hitting retail in spring/summer 2012, followed by Raa Raa toys in autumn/winter 2012.

"We are pleased to be working with MV Sports & Leisure," said Valerie Fry, director of licensing at Chapman. "They have great retail distribution and the new product ranges are innovative wiht mass appeal for boys and girls alike."

MV Sports' sales and marketing director Phil Ratcliffe added: "Both Raa Raa and Little Charley Bear are great licences and are tailor made for wheeled toys."


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.