BLE 2010: Mega Brands to build Chuggington construction line

Ludorum announces licensing deal with Canadian toy giant
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Mega Brands is to roll out a new range of Chuggington construction toys next year.

The Mega Bloks playsets will launch worldwide next spring, based on characters from the popular pre-school TV series which has now sold to over 175 countries around the world.

"We are delighted to have secured such a prestigious partner as Mega Brands for the key category of construction toys," said Ludorum's COO Charlie Caminada.

"Mega Brands is world-renowned as a leader in creative construction play and we look forward to working with them in developing this exciting range of Chuggington products."

Mega Brands' chief innovation officer Vic Bertrand added: "We are excited to partner with the Ludorum team. Chuggington is a great new property that offers engaging characters and tremendous creative building possibiities."

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