BLE 2010: Halsall cements new JCB deal

HTI to create new boys range
Publish date:
Social count:
17_Picture 4.jpg

Halsall Toys International has signed a new three-year partnership with JCB.

The agreement will see the global master toy partner get the rights to categories including vehicles, role play, bikes and scooters, wheeled and battery operated ride-ons, plus construction play.

HTI has been a JCB licensee for over ten years, with the new deal extending the relationship until at least the end of 2013.

"Our success with HTI keeps growing year after year," said Sam Johnson, kids brand manager at JCB Consumer Products.

"It's fair to say the HTI team understand our brand through and through, and we're confident this new deal will further strengthen our licensing programme both within the UK and beyond."

HTI's CEO John Hutt added: "We are delighted to be continuing this partnership with JCB. Our success is testament to the strength and popularity of the brand, combined with our continued investment in tooling. The extension of our worldwide licensing agreement with JCB will enable HTI to grow the brand into global territories."


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.