Bladez Pump and Play stars on Something for the Weekend

Demand for the R/C inflatable increases after the TV appearance.
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Vic Reeves, Bob Mortimer and Will Young took the Pump and Play R/C cars for a spin on the BBC2 Sunday morning show.

Show organisers contacted Bladez who put forward the jumbo Piggy, Cement Mixer and Racing Car designs.

Speaking to ToyNews, Iain Morgan, managing director at Bladez Toyz said: "Since the promotion on the Something for the Weekend we have seen a huge rise in the demand from retailers for the product.

"Bladez have big plans for the Pump and Play range during 2011/12 so we would encourage retailers to place orders early to avoid disappointment."

Click here to see the celebs test drive Bladez' Pump and Plays.

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Morgan also said that Bladez were considering another run of production as a result of the renewed demand.

The show's weekly toys and gadgets segment, curated by Ella Williamson, showcases a handful of top products which get road tested by presenter Tim Lovejoy and guest celebs.

The Pump and Play spins and controls like a regular R/C car. The USP is its inflatable body shell, which makes it ideal for indoor play.


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