Bladez Pump and Play stars on Something for the Weekend

Demand for the R/C inflatable increases after the TV appearance.
Publish date:
Social count:
5_Pump n Play.jpg

Vic Reeves, Bob Mortimer and Will Young took the Pump and Play R/C cars for a spin on the BBC2 Sunday morning show.

Show organisers contacted Bladez who put forward the jumbo Piggy, Cement Mixer and Racing Car designs.

Speaking to ToyNews, Iain Morgan, managing director at Bladez Toyz said: "Since the promotion on the Something for the Weekend we have seen a huge rise in the demand from retailers for the product.

"Bladez have big plans for the Pump and Play range during 2011/12 so we would encourage retailers to place orders early to avoid disappointment."

Click here to see the celebs test drive Bladez' Pump and Plays.

Image placeholder title

Morgan also said that Bladez were considering another run of production as a result of the renewed demand.

The show's weekly toys and gadgets segment, curated by Ella Williamson, showcases a handful of top products which get road tested by presenter Tim Lovejoy and guest celebs.

The Pump and Play spins and controls like a regular R/C car. The USP is its inflatable body shell, which makes it ideal for indoor play.


10_Jonathan Ross 300.jpg

Star turns

We find out what it takes to turn toys into TV stars and ask: could an appearance on a top show be the most valuable form of toy PR?

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.