To help mark Bladez Toyz 10th anniversary the toy firm has updated its branding with a new logo.
The new logo will be used across upcoming trade shows including London Toy Fair, as well as on trade advertising and packaging.
“We will always be proud of our flying toy roots, but with the growth of our character radio control inflatables and pre-school portfolio we felt the time was right to soften our branding to make us look more toy and family friendly,” said Iain Morgan, CEO of Bladez Toyz.
"We don’t want to just be known as the company who design R/C helicopters and drones anymore, so we’re hoping our re-brand will help make Bladez Toyz appeal to a wider audience.
“With our recent venture into TV advertising, it’s also important we become more recognisable to consumers this year, so this is just the start of communicating our vision to our followers, old and new.
“In the meantime, we have some great launches to show our trade customers over the coming weeks and we are excited to see the reaction to our new identity and our new ranges.”