The Dutch owned toys and stationery group is called Canenco in Europe and Slammer HK group in the Far East, with offices in Holland, Denmark, Germany and HK.
The plan is to create and develop generic lines under the Slammer brand. Under the brand Undercover or TCF it is one of Europe's leading developers in Disney stationery, A&C and Bags. In Benelux it has been trading for 25 years.
The firm is owned by Martijn Kuenen Buying Director and Jan-Bart Kolsteren Sales Director.
Kuenen said "We are delighted to have Jo on board as our UK Director. We believe establishing a UK operation supported with a team that understands the local market is critical to our growth and future success in the UK".
Birkin said: "Canenco have built a strong business in Europe and deliver quality product with strong licenses. I am impressed with the success to date in the UK and delighted to be a part of this business. I look forward to building a sound business that offers UK retailers quality products that secure volume sales and healthy profits all year round".
She will start 5th January 2009 and be at the Hong Kong toy Fair 5th to 9th January.