Having laid the foundations for the property in 2012, the firm behind BinWeevils.com is looking to further ramp up its consumer products activity this year.
During 2012, BinWeevils grew its licensee base from three to 20 partners.
Character Options launched its range in October with a special ‘Mulch Millionaire’ marketing campaign, and further investment in product development will see the release of more Bin Bot and Bin Weevils figurine collectables in a number of waves through the year.
New licensees on board include Winning Moves for Top Trumps, while the partnership has been extended further with a BinWeevils.com Guess Who board game.
“We’re always looking for products that promote interactivity, which pay back to the platform and promote a synergy with BinWeevils.com,” Amelia Johnson, founder of BinWeevils.com told ToyNews.
And international expansion is also on the cards, Johnson confirms.
BinWeevils.com: 020 3178 4110
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