Bindeez back Down Under

Bindeez is being re-released in Australia after its recall last year.
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The toy was banned because itcontained a precursor to the drug Fantasy also known as gamma-hydroxybutyric acid, or GHB.

The new product has a different chemical composition and will be known as Beados.

Manny Stuhl of the distributor, Moose Enterprises said: "By rebranding and re-educating consumers on the differences, we can protect consumers from the recalled product."

Some 1.5 million packets of Bindeez were sold in Australia and 12 million were sold throughout the world in six months. Nine children were hospitalised when they were poisoned by the beads.


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.