Yesterday saw a team from Golden Bear (pictured) tackling the leg from Warrington to Kidderminster.
The ride was kicked off on Saturday by Tomy which completed the ride from John ‘O Groats to Glospie before the Character Options team took the route as far as Aviemore. The Mattel team took it to Perth on Sunday and then Vivid took it to the Devil’s Beef Tub. Tuesday saw Hasbro move onto Shap Fell.
The Entertainer, Lego, Halsall, the BTHA and RC2 are also taking part.
The route is from John O’Groats to Land’s End and finishes tomorrow (September 8th).
The total distance is split into 10 different legs - John O’ Groats to Glospie; Glospie to Aviemore; Aviemore to Perth; Perth to Devils Beef Tub; Devils Beef Tub to Shap Fell; Shap Fell to Warrington; Warrington to Kidderminster; Kidderminster to Churchill; Churchill to Oakhampton; Oakhampton to Land’s End Hotel.
The size of the different teams will vary as will the distance undertaken. Some will be doing only 10 miles while others will cover up to 90 miles, dependent on the number of experienced/competent cyclists in team.
The aim is for each leg to raise £10,000 for the Toy Trust via sponsorship.