Teams already committed are: Tomy, Disney, Vivid Imaginations, Mattel, Hasbro, RC2, Zapf, Character Group, Flair, Hit Entertainment and Spinmaster.

The ride will be a John O'Groats to Lands End and back again relay with, hopefully, 24 teams taking part and will start and finish for all supporters on the same day - Saturday 17th May 2008.

The Toy Trust is looking for 24 sponsors who will guarantee the sponsorship of £5,000 per leg and will organise a team or teams to take part in their section.

Each section will be around 80 miles. There will be a draw to allocate the different legs. Those that have taken part before will be put into the draw for a route in the opposite direction.

The draw will take place on 28th September to allow all teams as much preparation time as possible both for training and general organisation. A meeting will be held at the Excel Toy Fair on the Saturday morning at 10am so that any questions can be answered and to introduce the teams.

A full sponsor pack will be created which will include routes, hire company details for support vehicles, how to prepare for the day, methods of sponsorship and details of how to register at the Just Giving web site.

Contact Robert Mann if you wish to take part by the 28th September.