Bigjigs grows presence in Daniel of Windsor

Wooden toy retailer installs new 12ft x 4ft POS gondola in-store.
Publish date:
Social count:
Bigjigs Toys Gondola Daniel of Windsor.jpg

Bigjigs has significantly increased its in-store presence in the Daniel of Windsor department store with a new 12ft x 4ft POS gondola.

The four-sided installation features products from the Bigjigs Toys, Bigjigs Rail and Baby Bigjigs ranges, allowing the store to greatly expanded its collection.

Since its arrival in-store, sales of Bigjigs products have seen circa 20 per cent increase in sales week on week.

The design includes shelf talkers, shelf strips and branded side panels and is intended to create a powerful in-store presence, attracting new customers as well as those already familiar with the brand.

Image placeholder title

In addition to the gondola, Bigjigs has spent the past year providing merchandising solutions for retailers with the introduction of 2ft stands, display stands and miscellaneous items such as shelf strips, shelf talkers and window display packs.

Warren Du Preez, toy buyer at Daniel of Windsor, said: "Over the past two years Daniel's toy department has seen continual sales growth with Bigjigs. It's always a pleasure to work with suppliers who adopt the ethos of not being prepared to remain content on the past success but to strive forward to improve sales year on year; an ethos clearly apparent with the Bigjigs team."

Bigjigs' MD Liz Ireland added: "We are delighted that the Bigjigs gondola has had a positive impact within Daniels of Windsor. We are always looking at ways to imrpove merchandising solutions for our retailers and this installation highlights how we are providing our retailers with the very best tools to sell our products."


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.