Bigjigs exec set to Live Below the Line for Childhope UK

The challenge will see the employee attempt to survive spending only £1 on food per day for five days.
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George Poole, who recently joined Bigjigs Toys as marketing and PR coordinator, decided to take part in the challenge to test his resilience while at the same time raising money for ChildHope UK - a charity which helps secure social justice for children and young people in Africa, Asia and South America.

Poole will be commencing the challenge on May 7th and has already admitted that it will be a struggle. He commented: “Living on £1 a day would be a daunting challenge for anyone, let alone myself who adores delicious food (especially chocolate); but I have the choice and opportunity to eat everyday while millions of children do not. They spend their lives making difficult decisions, supporting their families and having to do the work for adults while their childhood slips away.”

He continued: “Working for a toy manufacturing company I am extremely privileged to provide happy moments to children all across the globe. Not all children get to enjoy their childhood. For millions of children poverty, hunger and violence is a daily reality. I would be delighted if you would support me through this challenge and help try and make a difference to a child somewhere. My target is a modest £300 but I am looking to smash that!”

Anyone wishing to donate to ChildHope UK and support George Pool’s challenge can do so at:
For more information regarding ‘Live Below the Line’
visit or the ChildHope UK:


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