Bigjigs Toys has realised its new Shopatron website which will help consumers find its products online, which are then fulfilled by its independent retailers.
It has made this move to aid the increasing number of consumers who are visiting the trade website to purchase products and finding that they are not able to do so.
The site will direct consumers to trusted retailers, therefore making the process easier without selling directly to the consumer.
The website will run in the e-commerce platform Shopatron, allowing customers to appear to buy directly from Bigjigs, but also giving retailers the chance to increase both their sales and customer base. After placing an order an alert will be sent to participating retailers giving them the option to fulfil it.
Additionally, there will be a ‘find a shop’ function promoting local participant retailers.
Company director, Liz Ireland, has said: “The new Shopatron website allows members of the public an opportunity to buy from us, while offering our valued retailers an opportunity to fulfil these orders gaining extra sales – so it’s a win-win all around.”
Any retailer wanting to participate should contact firstname.lastname@example.org.
NB The company would like to note it is not selling directly to the consumer, but allowing retailers the opportunity to fulfil the orders via the Shopatron website.