This 252-page edition has arrived two weeks ahead of the show, boasting a total circulation of 10,000 copies.
Extensive extra distribution at the show will ensure that retail and media are given the opportunity to pick up a free copy.
“ToyNews continues to be retail’s favourite trade title. Plus we boast the highest circulation by a considerable distance and everyone knows that we are by far the best overall read,” said publisher Stuart Dinsey.
“Our on-going investment in print and online has raised the bar for trade press in the toy sector, whilst delivering high value information for retail, suppliers, media and investors.”
Contents include a booth-by-booth breakdown of what to expect at the UK market's biggest event, plus the usual exclusive NPD and TV adspend data.
Also included is a dedicated licensing preview of 2008's biggest brands, interviews with major suppliers, opinion, market stats and a host of regulars.
For a free trial subscription to ToyNews contact Hannah.Short@intentmedia.co.uk.
For online and print advertising opportunities in ToyNews, contact Laura.Crowhurst@intentmedia.co.uk.
For daily licensing news go to www.licensing.biz.