Big Potato and the truth about crowdfunding

The team behind Linkee and new badult party game Bucket of Doom talk us through its experience with Kickstarter.
Author:
Publish date:
Social count:
0
00linkee.png

Big Potato, the creative team behind the hit party title, Linkee, is no stranger to building a community around a game from the bottom up.

In fact, when the team set about cooking up questions for the popular shouty-out party game, it called upon the general public to dig in and help out with suggestions via social media.

The process subsequently allowed the team of three to engage with schools, teachers, parents and kids to build a following around the Linkee brand across the UK.

For the team’s next trick, Big Potato decided to take community building to the next level and head to Kickstarter to help secure funding for its badult title, Bucket of Doom.

However, this time, instead of asking the public for creative input, Dean Tempest and his colleagues were asking for their support through financial pledges.

And it was a notion that brought with it an entirely different set of hurdles to clear.

“We had heard lots about Kickstarter, but thought it would be good to get our heads around it,” he told ToyNews. “We also liked the way that it very quickly builds an online community around your game.”

In October 2014, the team successfully raised £15,336 from 563 backers, surpassing its original goal by two per cent, an achievement Tempest recounts as ‘a lot of hard work.’

“We thought we did all the prep you could imagine: we read all the blogs, all the articles on how best to do it and got everything set up before hand,” he explained.

“But, it was still really tough to get people to take notice and pledge.”

In the duration of the Bucket of Doom project’s month-long life-span on Kickstarter, tempest took to drumming up support on social media, through PR and he didn’t fall short of begging to friends, families and the slightly inebriated with posters in bars, either.

“We found that the concept of Kickstarter and crowd funding is still quite foreign to the majority of people, so it is quite a big ask to get people to go and back you,” continued Tempest.

“You definitely can’t just rock up and expect it to happen, it was a full time job just managing it.”

Despite the challenges, Big Potato rose to triumph on the crowd-funding site, and Tempest can now look back on his experience as a more learned Kickstarter survivor.

Related

0 0obama.png

The Chip Shop: Big Potato on its plans to become a distie

From Linkee to Obama Llama, Bucket of Doom to Mr Lister’s Quiz Shootout, the Big Potato team has always aimed to bring something unique to the industry. Now, the firm is trying its hand at games distribution. Robert Hutchins talks to co-founder, Dean Tempest, about the company’s exciting new venture The Chip Shop.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.