Big Play Day "a really worthwhile experience" - ToyNews

Big Play Day "a really worthwhile experience"

Last week's toy playtesting event a success; Vivid, Esdevium and Imagination Games attend.
Author:
Publish date:
10_big-play-day-210.jpg

The Big Play Day live toy playtesting and feedback event went down a storm last week.

Organiser and industry veteran Steeve Reece - who is also a ToyNews contributor - said the feedback was "overwhelmingly positive".

Around 50 children played with arond 15 products from companies including Vivid, Esdevium and Imagination Games at the first Big Play Day.

"Feedback from last week has been overwhelmingly positive," said Reece.

"I've conducted more playtesting sessions than I care to remember, and never had a single one which failed to deliver really good consumer insight. Last week seems to have worked just as well for the companies who attended."

One of the companies in attendance said: "It was a really worthwhile experience and the kids were brilliant."

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.