Big On Toy Innovation takes Soft Spots toys global

Firm appoints distribution partners across across the globe for collectible range of puppies.
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Big On Toy Innovation (BOTI) Global Ltd is expanding the international distribution of its popular girls' collectables: Soft Spots.

EPEE Polska and EPLine has been appointed the exclusive toy partner for the range of six colourful puppies in Poland, Czech Republic, Slovakia and Hungary.

Meanwhile, White Heart Toys takes the series to the United Arab Emirates, Middle East and North Africa.

Both companies will launch the lines in their respective territories in the second half of 2013.

BOTI plans to finalise agreements in the coming months to cover the UK, Italy France, Russia, Spain and the US for launch next spring.

Nico Blauw, CEO of BOTI, said: "We're excited to be teaming up with such wonderful partners in building the international distribution for Soft Spots and look forward to the expertise and experience they bring to the programme."

The Soft Spots toy line was launched in Germany, The Netherlands and Belgium in March this year.

Puppies are available in foil bags, retailing at €1.99, Kennel blister packs at €4.99 or five-pack products retailing at €8.99.

Each carries a barrel tag with a secret message that can be collected and shared.

The range is expanding later this year with a new collection of sparkly and gem-studded puppies.

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