Gadgets are increasingly playing a role within traditional toy companies' portfolios, and Halsall is convinced it has the hottest of the lot this year.
The firm announced today that it has beaten off immense competition to become exclusive UK and Ireland distributor for the Drink-O-Matic personal vending machines.
Targeted at parties, games rooms, offices and 'easy-reach TV-watching' the retro styled units dispense chilled beverages at the push of a button. Available in two formats, red slimline 10 can or red double-stacked 12 can, the former will also be available in a red and white St. George's Cross design for next year's World Cup.
They will be available direct from Halsall from the end of September 2005.