BIG deal for Smoby Toys

Smoby Toys has secured UK distribution of German ride-on range, BIG.
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The BIG range of products complements the firm’s existing product portfolio, which comprises a variety of outdoor play items.

Gary Wood, sales director of Smoby said: “The BIG family sits perfectly with our existing ranges both in terms of play value and the quality of the materials.

“The BIG Bobby Car is extremely well-known, particularly in Germany where 98 per cent of Germans have heard of it and we’re looking forward to raising the awareness in the UK.”

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