The show has resurrected the career of Noel Edmonds and has become such a success in its Channel 4 daytime slot that it is also shown on Saturday night prime time.
DPL will be producing and marketing three different Deal or No Deal games products: the board game itself (complete with authentic-looking retro telephone with strident ringing tone and bids from The Banker; and those 22 red boxes) plus a table-top electronic game and a pocket-sized hand-held game.
Drumond Park Marketing Director, Claire McCool, said: “This is a really fantastic opportunity for us to move Drumond Park on to the next stage. Deal or No Deal is a great property, a brilliant and immensely popular concept, and we’re convinced that the games-buying public will love it just as much as TV audiences round the world are. And to put our money where our mouth is, we’ll be backing all three products with a mega advertising, PR and promotional programme during the run-up to Christmas, commencing in September and continuing right into mid-December.”
Lucas Church, joint managing director of production company Endemol UK, added: “The tension and drama that’s built into Deal or No Deal is a perfect fit for any type of games format. Drumond Park’s track record speaks for itself and now we’re looking set to turn the hit TV game show into a hit game.”