Best of British: Part three - ToyNews

Best of British: Part three

We continue our round of top UK manufacturers with our third instalment, starring Bladez Toyz.
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Bladez Toyz

Founded: 2007, Product to watch: R/C Bladez Drone Racerz

It was only ten years ago that Bladez Toyz was a fledgling British start-up, turning over a regular profit through sales of R/C helicopters, cars and battery operated puzzles on small market stalls.

How quickly fortunes can change over the space of a decade, as in the past five years alone Bladez has experienced year-on-year growth, not only in turnover but in international distribution, too.

Now an international operation, the British R/C specialist is forecasting 2017 to be its best year to date as it taps into new overseas markets in the likes of Eastern Europe, China and India.

A true British company, it was in 2007 that Bladez Toyz founder Iain and Emma Morgan won a prize investment from Peter Jones (BBC’s Dragons’ Den) that set them up for the past ten years of success.

With an eye for innovation, Bladez is a dynamic outfit with the ability to react to trends quickly, an aspect that has regularly put them ahead of other R/C suppliers. 

Now, as the company continues to grow, so too do its horizons and Bladez has recently sought to incorporate industry execs into the current outfit, helping the firm raise its profile and provide greater marketing packages.

 Included in the London Stock Exchange’s 1000 Companies to Inspire Britain Report, an encouraging achievement for a company that continues to push forward and seek out the hottest new licences, from Star Wars and Thomas & Friends to Teletubbies and Despicable Me, as well as advancing its in-house development programme.

A highlight of the Bladez 2017 portfolio is the latest collaboration with Mattel and its Hot Wheels brand.

The new R/C Bladez Drone Racerz combine the Hot Wheels brand and Bladez’ expertise in flying toys. By connecting the drone to the Bladez Hot Wheels car chassis, kids will be able to freestyle drift and drive on the ground as well as build their own drag race using the Hot Wheels track.

The Drone and Vehicle Sets are slated to launch in September with TV and digital marketing support, which the firm already anticipates to be one of its top selling products for 2017.

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Best of British: Part one

Whether it's a loaf of bread or a multi-million pound business, nothing compares to the taste of home. And the UK has a stellar line-up of toy firms in its midst, each as impressive as the last. Here, Robert Hutchins explores the heritage, products and plans for the future with some of Britain's greatest, starting with Sambro.

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