Bedlam launches Brit range - ToyNews

Bedlam launches Brit range

The Bedlam Cube has launched its British Made range at Hamleys and exclusively on the internet.
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The Devon-based puzzle company took the decision to manufacture in the UK just last year in order to reduce its carbon footprint and have more control over production.

The puzzle became a hit two years ago after featuring on the BBC business show Dragons' Den, demonstrated by the company's managing director Danny Bamping.

 Bamping said: “When you carefully consider the processes and travelling involved from source to the end-user for each product and the cost implications, not just financially but also to the environment, they are considerable and, in my view, unnecessary. The Bedlam Cube is a British invention, a British brand and British company. Now we are manufacturing it in Britain too – it’s a great achievement and a positive forward step.”

Keen to bring more toy manufacturing back to the UK to provide employment opportunities and improve quality control processes that he has also launched ‘UK Manufactured’ which, in addition to the Bedlam Cube, will produce a range of British made toys, games and puzzles and encourage other companies across the country to do the same.

The Cube already has no packaging, its wooden versions are made from sustainable rubber wood and the only company vehicle is an electric hybrid.

Manufacture of the cube is now centred on a plant in rural Wiltshire.

"It is a complete contrast to the vast industrial manufacturing plants of China with images of smoke-filled industrial blight coming to mind,” added Bamping.

“Bringing production back to the UK means we are on hand to ensure that our products are of the right quality, without the consumer having to pay any more for a UK-produced product. As a consumer and businessman I can see a huge benefit in having ‘Made in the UK’ stamped on the bottom.”

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