Aimed at pre-school children, the new Peppa Pig range will include a Draw and Drive, which will launch in autumn/winter. This will join the others licenses in the increasingly popular Draw and Drive range created by Golden Bear and will appeal to fans of the show who can follow Peppa’s adventures.
A Peppa Pig Step and Learn playmat will also be introduced. The new product features a fun playmat that teaches children words, colours and numbers in a fun and engaging way.
Golden Bear will be launching the Create and Play concept for 2008. It encompasses a range of card and foam bath time construction toys, designed to inspire young children’s creativity. Initially, a Peppa Pig Create and Play Card Playset and a Create and Play Bath Time range will be launched.
John Hales, chairman of Golden Bear commented: “Peppa Pig is immensely popular with young children and we are over the moon to be working on such a successful license. We know that with our product development expertise, we can create a Peppa Pig range that will delight pre-schoolers who are fans of the programme.”