Outside of the UK, France has become BBTradesales' most important territory.
Explaining the reasons for expansion Iain Williams, owner of BBTradesales, said: “With our new hub we will be able to offer new and existing customers in France faster receipt of goods, more economical shipping rates, multi-lingual packaging and French speaking customer service.”
Sebastien Slack and Kamel Aoun de Vendômois will head up the new unit located in Bertignat, central France.
BBTradesales will employ its French-speaking customer service team shortly and has plans to roll-out multi-lingual packaging in 2012.
Slack said: “We are very excited to be part of BBTradesales France. BBTradesales’ products are a real hit in France and with stock and staff operating from this country we will be able to offer our customers a simple, effective and economical purchasing experience.”
Although primarily a gadget-maker, BBTradesales distributes toys and is working on bringing its own toy designs to market next year.