The deal with Wesco will increase the firm’s licensed gadget portfolio with products from Star Wars, Doctor Who and Homer Simpson, adding to BBTradesales’ existing range of toys and gizmos for older children.
The firm will initially concentrate on older boys properties such as Dr Who and Star Wars and will add new products such as webcams, USB accessories and torches.
BBTradesales’ MD, Ian Williams commented: “Wesco has been supplying character licensed gifts for over 20 years and has some of the hottest properties under their umbrella. Their experience in this field is second to none and we look forward to a successful future with the new lines.”
The distribution deal with Groovy UK will see the company supply gadgets and accessories under the licences of Playboy, Elvis, WWE, Jimi Hendrix, Pony Posse and new ranges of licences for 2009.
Williams said: “BBTradesales has wanted to extend its licensed gadgets ranges for some time and these two new deals will enable us to do that. This is all part of the long term plan to increase our portfolio and continually supply our customers with the hottest gifts and gadgets around.”