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BBC chuffed by toy success - ToyNews

BBC chuffed by toy success

In The Night Garden, Doctor Who and Charlie and Lola propel BBC?s toy sales.
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In The Night Garden toy sales reached £10.8 million between August and December 2007, according to NPD figures.

In The Night Garden is now one of the fastest growing UK properties and has made more money than Disney’s High
School Musical, which made £10.6 million through out 2007.

Other shows such as Doctor Who and Charlie and Lola have combined with In The Night Garden to propel BBC Worldwide’s total toys sales to £48.8 million for last year, giving it a total market share of 10.6 per cent.

BBC Worldwide's director of children's Gill Pritchard said: "2007 was a great year for us, boosted mainly by the runaway success of In the Night Garden.

"These figures are fantastic to see especially given the fact that we only launched product in summer - it's a brand that has really captured the imaginative consciousness of parents and pre-schoolers.

"Our focus now will be on developing the longevity of the In the Night Garden brand - Teletubbies is still a huge hit for us 10 years on so we want to ensure we're looking at a long-term strategy for Night Garden from the outset."

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