BB Bear goes on sale in Wales

Language teaching teddy bear arrives in Wales; Smyths' Cardiff store already sold-out.
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It’s “exciting times” for BB Bear.

The toy has been a hit in its native Ireland where it has sold over 30,000 units and now its maker Bábógbaby is looking to repeat the success in Wales.

The language teaching bear helps kids learn the words for shapes, colours and numbers and can aid in the bi-lingual development of kids, so it is obviously a natural fit for Wales (where more than 20 per cent of population are fluent speakers of the Welsh language).

Adrian Devane, BB Bear’s creator, said: “My wife Karen lived in Wales over six years ago and we loved it there. It was always an idea to make a Welsh speaking bear so I am delighted to have launched it on Saturday in Cardiff and the reaction was massive. It's exciting times.”

Devane said that launch partner Smyths has already sold out at its Cardiff store and is “busily restocking”.

In Wales, BB Bear is backed by a TV advertising campaign on Welsh-language station S4C.

Devane also hopes that S4C will also pick up the forthcoming BB Bear animated series, ‘BB and Bella’, which is set to air on Irish kids TV channel TG4 this spring. 

Bábógbaby: +353 8729 791131

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