Batteries power profits

Energizer has injected £2 million into its TV ad campaign; urges retailers to drive consumer demands.
Publish date:

Energizer has injected £2 million into its TV advertising campaign designed to promote itself as the “must have” power for “must have” toys and gadgets in the lead up to Christmas.

The firm is also recommending retailers to make sure they are stocked up and using materials to drive consumer demand.

Paul Smith, marketing manager at Energizer said: “If retailers want batteries to power their festive season profits it’s important that they are well stocked and that visual merchandising and point of sale displays are being used effectively.”

The two-month national campaign reintroduces the firm’s tagline “it’s what inside that counts” across multi terrestrial and Sky channels.

The 20-second ad, which includes voice over by Max Beesley, shows how a digital camera which normally takes 90 photos using alkaline batteries can take up to 600 photos using Ultimate Lithium batteries.

The campaign is the latest component of Energizer’s £5 million UK marketing investment in Ultimate Lithium, which the firm believes is a huge success because it is designed for today’s high tech devices.

Paul Smith also said: “Our extensive research has identified the target audience we need to speak to and I am confident that the advertising and PR campaign we’re running this Christmas will engage with that audience in an impactful way, while raising awareness of Ultimate Lithium and its key benefits.”


0 orboot.jpg

STEAM powered

Undefined, barely scratching the surface of its potential, and yet with a projected value of $30bn by 2019, demand for STEAM and STEAM-inspired toys has never been greater. Robert Hutchins explores the evolution of the educational toys category and looks at what its future may hold.


Brite Power hit by blaze

Brite Power has been rocked by a fire at its HQ in Prestwich, which has destroyed much of its stock, but the firm has reassured customers that it is still trading and will still be attending upcoming trade fairs.


Mattel hails boy power

Batman and more sets up boys market surge for Mattel this year with the Number one spot a clear target. Mattel is targeting its biggest ever year in the boys sector, expecting to build on...

Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019