Barbie to embark on Princess Power Tour throughout February half term - ToyNews

Barbie to embark on Princess Power Tour throughout February half term

The Princess Power Tour sees Barbie visiting eight cities over nine days throughout the February half term.
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Barbie is to embark on a Princess Power Tour of the UK to mark the launch of the Princess Power toy range of DVD release.

The film sees Barbie star as Kara, who after being kissed by a magical butterfly discovers she has amazing super powers.

The Princess Power Tour sees Barbie visiting eight cities over nine days throughout the February half term.

Fans can join her in her Princess Power Dome to enjoy some Super Hero dressing up, have their photo taken with Barbie and get the chance to tell her their super power wish.

The tour will kicks off on February 14th in Westfield Stratford.

The extensive marketing programme supporting the new toy range and DVD release also includes a TV campaign running until March 30th, a PR programme boasting 'substantial media outreach' and a continued partnership with Netmums.

The launch is also supported with engaging digital content including a dedicated website Barbie.com/PrincessPowerUK that will feature games, activities and an exclusive online competition where mums and girls can answer a simple question to win the chance to have their superpower wish granted.

Barbie in Princess Power be available on DVD from February 16th.

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